The start of any sport season is always the perfect opportunity for teams, leagues and sponsors to capitalize on the excitement of fans who have been waiting months for the action to kick off. We have seen some great countdowns from teams and leagues to the start of the season, but the MLB took a different approach as baseball season kicked off. Instead of counting down, they celebrated baseball being back and highlighted all the great things about the sport and league.
In my opinion, they nailed their baseball is back campaign:
- Copy was short and sweet
- Content had a consistent look and feel
- They tapped into emotion (which compels people to share)
The campaign is a great reminder to think outside the box with content. It’s easy to get caught up in the on-the-field action, but it’s important to remember that emotion and stories play a powerful role in sports.
Baseball is back, and so is the MLB with some stellar social content and campaigns. Be sure to give them a follow on Facebook, Twitter and Instagram. They’re one of the best in the industry.
Great post and screen shot examples. Lets hope the MLB continue this style of campaign throughout the season.