The start of any sport season is always the perfect opportunity for teams, leagues and sponsors to capitalize on the excitement of fans who have been waiting months for the action to kick off. We have seen some great countdowns from teams and leagues to the start of the season, but the MLB took a different approach as baseball season kicked off. Instead of counting down, they celebrated baseball being back and highlighted all the great things about the sport and league.
In my opinion, they nailed their baseball is back campaign:
- Copy was short and sweet
- Content had a consistent look and feel
- They tapped into emotion (which compels people to share)