Replicating a Simple Idea From Nike

I realize that the words Nike, simple and replicate aren’t normally used in the same sentence, but yes, here they are. Last week I saw an awesome, yet simple, idea from Nike that teams and leagues can replicate. It all starts with their glorious new video welcoming LeBron James home (which I’m sure by now you’ve seen):

If you watch the video all the way through, you’ll notice that it ends with a compelling image of LeBron standing in the middle of a huddle and three buttons at the bottom that direct you to the Nike Basketball’s website, subscribe and poster.

When you click on poster, it takes you to this jpg:

This simple action is something that would translate really well to teams, leagues and others in the sports industry looking to share their game schedule posters, title / championship posters, TV schedule posters, etc. The best part about all of this? YouTube allows you to add annotations (clickable text overlays) to videos for free. You can learn all about them here.

If you are looking to create something even more robust,  Interlude is a great option. The pricing is reasonable and their web application is easy to use. It could be a great tool for schools, teams, conferences and leagues to use:

I realize this barely touches the surface of what interactive videos can do for sports, but I thought this was a simple idea that can be replicated now.  There are many more options than simply driving people to schedule posters, but I’ll conquer more robust ideas for interactive videos down the road in another post.

Thanks for reading!

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