Chief Kingdom Cards

By Jessica Smith On November 1, 2015 In Social Media

The Kansas City Chiefs wanted to find a way to engage the London fan base and give them a reason to choose and showcase their affinity for the team. So to encourage people to spread red and gold throughout the city, the Chiefs created Kingdom Cards: Scenery-engaging plastic cards. With the cards, fans were encouraged to take bestpainrelievers.net at famous London landmarks and share on social media with the hashtag #KingsdomUnite. The cards came in packs of three and about 500 packs were distributed. The best of the best photos were featured on chiefs.com using Postano.

 

 

 

 

 

 

 

It feels a bit like a modern day Flat Stanley, doesn’t it? Anyway, I love this campaign from the Chiefs because it empowers fans to share. All too often we get caught up in pushing instead of cultivating a strong community. We don’t have to just tell our story ourselves. In fact, we shouldn’t. We should also empower our biggest advocates to do it for us.

Versions of this could be adopted in many different ways for teams: Distribute them with season ticket holders, include cards with away tickets, seed them with influencers, pass them out at community events, pass one out each game as a limited edition item, etc. The opportunities are endless!

The bottom line is this: Encourage and empower fans to share their passion.

 

 

 

Thanks toĀ @jamesroyerĀ for sharing this campaign with me! Be sure to follow the Chiefs on Twitter, Instagram and Facebook.

 

Thanks for reading!

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