Catgory: Social Media

Social & Digital: Nike Doesn’t Just Do It. They Get It.

By Guest On July 3, 2014 In Best Practices, Digital, Lessons Learned, Social Media with 3 Comments

Nike has dominated the World Cup from a brand perspective. Period. If you think this happened by chance, think again. Nike is a company that understands digital through and through. Just last week Nike CEO Mark Parker made some powerful comments during their earning’s call that reinforced this belief:

“An ongoing two-way dialogue with consumers is also a critical element of our digital ecosystem. It provides us insights that drive innovation, strengthens consumer connections to our brands, and provides a platform for consumers to interact with each other. Through our social media platforms, we leverage the power and passion of sport to deepen our relationship with our consumers.”

Nike doesn’t just “do it” when it comes to social and digital. They get it. They understand what companies need to invest in in order to make social and digital successful.

Five Smart & Savvy Social Media Plays from US Soccer

By Guest On July 1, 2014 In Lessons Learned, Social Media with 1 Comment

If you’ve been following US Soccer on their social media / digital channels during the 2014 FIFA World Cup, it’s clear they took a look of time to prepare for the event. Not only are they cranking out stellar content on Twitter, Facebook and YouTube, but they are tapping into brand ambassadors and celebrities left and right (I’m sure this didn’t happen by chance, but by outreach). And while I could probably list 20 or more things that US Soccer is doing right, below are five winning tactics we can all take away from their smart and savvy social media play:

No. 1- Create fan-first initiatives.

While US Soccer is not engaging with fans directly on Twitter (one of the few things I wish they were doing), they’ve had some very fan-friendly activations for their faithful following including personalized jerseys, good luck wishes in the locker room and a doctor’s note:

During a live and major event, it’s easy (unfortunately) to ignore the fan piece—there’s a story to tell, content to produce and game updates to give. I know it’s exhausting, but teams and leagues have to take the time for the fans when emotions are high. This is the time to leave a lasting impression.

Five Social Media / Digital Activations From the World Cup To Note

By Guest On June 16, 2014 In Digital, Social Media with 2 Comments

Major brands have come out in full force for the World Cup from a social media and digital perspective. After all, this is THE most social sporting event we have ever seen. Below are five social / digital activations that have caught my eye so far (note: this is focused solely on social media activations and not the stellar content / video we have seen from brands):

1. US Soccer: Surprises & Delights

If you tweet at @USSoccer in support of the team (while using the hashtag #USMNT) there’s a good chance you’ll get your very own personalized jersey:

This is probably my favorite social media activation from the World Cup so far because it’s simple, easy and thanks fans. US Soccer didn’t have to advertise this initiative and force it down fans throats for it to be successful. Their fans would already be tweeting in support of their team, with or without this campaign. Quite simply, this is a great way to say “thank you”.

Do Social Media Hubs Add Value?

By Guest On May 7, 2014 In Social Media with 6 Comments

I’ve never been one to embrace social hubs with open arms (and by hubs I don’t mean a social media directory, but a place on your site where you expect people to interact and consume content). When you work so hard to build a community online, I’ve never really understood why you would want to pull people away from it. To me, hubs have always seemed to negate what our industry is really about… being social.

Every time I see someone tweet that a new hub is off and running, I ask the same questions over and over again- do they add value, what’s the goal, what makes the hub so special? Too often in social media we equate launching something as a success. We celebrate a team when they get on a new platform or we celebrate a brand that launches a social hub without really digging much deeper into the why.

MLB Brought Baseball Back In Style

By Guest On April 5, 2014 In Social Media with 1 Comment

The start of any sport season is always the perfect opportunity for teams, leagues and sponsors to capitalize on the excitement of fans who have been waiting months for the action to kick off. We have seen some great countdowns from teams and leagues to the start of the season, but the MLB took a different approach as baseball season kicked off. Instead of counting down, they celebrated baseball being back and highlighted all the great things about the sport and league.

In my opinion, they nailed their baseball is back campaign:

Copy was short and sweet
Content had a consistent look and feel
They tapped into emotion (which compels people to share)

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