Catgory: Social Media

A Banksy Inspired Social Media Campaign

By Guest On December 31, 2014 In College Athletics, Social Media

Early in November the San Diego State athletic department launched a Banksy inspired homecoming campaign on social media. It was love at first sight. The creative caught my eye because it was something different than what we typically see in the sports world, and I love anything that pushes the creative boundaries. Here are some images from the campaign:

I reached out to Christian Deleon (Assistant Athletic Director of Marketing & New Media at SDSU) to learn more about the campaign and their inspiration behind it. And, I have to be honest, he had to break the news to me that they weren’t actual art installations but graphics created for social media. That’s a huge testament to the great work of their team!

What Tools Can I Use to Create Social Media Content?

By Guest On November 2, 2014 In Social Media

Time and resources can be half the battle when it comes to creating content for your social media channels. Here’s the good news though: You can create compelling content with a limited budget, time and resources thanks to all the great mobile and desktop applications available today. Yes, it’s true… you can create visuals like the one below without the likes of Photoshop and other fancy editing tools:

After the 2013 CoSIDA Convention, I wrote about the apps / platforms I use to create compelling content and it seemed like the resource was helpful. Seeing that it’s been well over a year and new platforms have emerged, I thought it was time to update the compiled list for you all. So, without further ado, here they are:

Four Social Media Lessons from the NFL

By Guest On May 18, 2015 In Lessons Learned, Social Media

The NFL season is in full swing, and along with it comes endless amounts of tweets about football. And of course, the league is helping to lead the way in social content. The NFL boasts an impressive audience of more than 22 million combined across Twitter (7.64M), Facebook (11.63M) and Instagram (2M) and has been churning out some great content so far this season. Below is a look at four social media lessons anyone in sports can takeaway from the NFL:

No. 1- Keep it simple.

Infographics have been in the social media and sports scene for a while now. It started with the need to make long game notes more digestible, and since then, has turned into a way to share information and tidbits with fans. Typically the infographics are filled with a ton of information and are extremely busy.

The NFL has taken a slightly different approach to sharing data on social: They’ve thrown out the busy infographic and have been featuring these simple and clean graphics:

The graphics have been getting great engagement across all platforms because they catch people’s attention and are so easy to digest. The graphics are a good reminder that sometimes simple is better. We live in a world where attention spans are limited: Don’t make it hard for your fans to digest and understand the content, otherwise you’ll lose them before they even think about engaging, sharing, etc.

Taking Notes from the Miami Hurricanes

By Guest On September 19, 2014 In College Athletics, Social Media

I have a strong appreciation for the Miami Hurricanes in the social space. Brian Bowsher and company continue to shine season after season, consistently ranking in the top 25 for athletic departments across all platforms. Their Facebook page sits at No. 6 for engagement, which in my opinion is more important than the number of fans.

From the outside looking in, it seems that it’s not so much about jumping on the latest platform, but being great at where they choose to play. I admire that. Year-after-year they continually improve their content across platforms, always coming out with something a little different. This year is no exception.

Below is a look at four of my favorite trends and initiatives from Miami this year, with some thoughts on what we can takeaway:

No. 1 – Video infographics.

Miami has always been on the emerging trend of using infographics to highlight game notes and stats, but this year they took it up several notches and turned their infographics into video productions. The results are outstanding:

Takeaway: Everything can be tweaked. Take a look at your content and the story you want to tell. Ask yourself how it can be improve. Your social media presence will not continue to grow and shine if you get stuck in a content rut.

Building a Social Media Strategy: Thought Process

By Guest On May 31, 2015 In Social Media

The thought process for mapping out an initial social media plan fascinates me (yes fascinates, because I’m a dork). Like most things in the creative world, there is not one consistent process that everyone abides by, so it’s interesting to see how everyone goes about it. This is my best attempt at illustrating how my brain works when laying the groundwork for a social media plan (again, just setting up the foundation). I would love to hear what your process is, so please, share below!

** It’s worth noting that the content and platform strategy end up being a robust plan all on their own. The platform strategy is where I focus on tweaking the content for the platforms, amplifying the content, how to engage, paid social, etc. At the end of the day, it’s about focusing on the strengths of each platform so you leverage them appropriately.

Posts navigation

« Older Entries
Newer Entries »