About

db737e8c80969604c7dc5c2e631f0f8dSports have always been a part of my life.  I grew up in a household where football, NASCAR and Kentucky basketball were all a common sight. My parents believed in the life lessons that sports can teach you, so ever since I was old enough to swim, tumble or jump, I’ve been participating in sports.  In high school I discovered a love for running, and I was fortunate enough to pursue that passion as a student-athlete at Auburn University.

When I graduated, I knew I wanted to combine my passion for sports with my love for writing, communications & anything creative. Thankfully I happened to stumble upon this thing called social media, and needless to say, it was love at first tweet. In all seriousness, I’ve been fortunate to combine two of my biggest passions (sports + social media) into a career. I’ve quickly learned that I’m not in this industry because I am sports fan (there are much bigger fans out there than me); I’m in this industry because I love how social media and digital has shaped the way fans consume sports today. Digital and social has changed the game.

I love the challenge of keeping up with an ever-changing digital landscape and enjoy working in an industry that requires me to think outside the box. There is always something to learn. This blog serves as an extension of my learning. My focus is social + digital in the sports industry (trends, lessons, happenings), but of course, there will be other random musings here and there. Be sure to leave your thoughts, comments and insights. You can always drop me an email, too.  Thanks for reading!

Please note: My views, expressions, rants and thoughts are my own and do not represent those of my employer. 

Like what you read? Please share!
RSS
Follow by Email
Facebook
Google+
Twitter
LinkedIn

3 comments.

  1. Hi Jessica,

    Thank you so much for all the work you do on your blog and LinkedIn page! I’m not even sure how we got connected on LinkedIn, but every time you post a social media graph/article, etc…I always am very intrigued to read more. I find it very relevant to my second job, as I am a Junior Designer and am in charge of our Social Media Plan.

    I would love to connect with you sometime.

    Thanks,
    Jackie

    • Hi Jackie,

      Thank you so much for your sweet post. I appreciate the kind words and it encourages me to keep on writing. I would love to connect, so don’t hesitate to drop me a note: [email protected].

      Thanks for reading!

      Jessica

Leave a comment.

Your email address will not be published. Required fields are marked *