Athletic departments raised the bar this year with their images on Facebook and Twitter for National Signing Day. I was pleased to see many teams kept in mind the dimensions of each platform and designed specifically for them.
Remember, as platforms become increasingly visual these type of graphics are going to be necessary to stand out from all the noise. Tweets with images receive more retweets than text only Tweets (up to 150 percent); Facebook posts with pictures account for 93% of the most engaging posts on the platform. It might take more planning ahead of time to create graphics like the ones featured, but the bottom line is this… visuals are key. It’s worth it.
https://www.facebook.com/miamihurricanes | miamihurricanes
https://www.facebook.com/BaylorAthletics | https://twitter.com/BaylorAthletics
https://www.facebook.com/michiganfball | https://twitter.com/umichfootball
https://www.facebook.com/WashingtonHuskies | https://twitter.com/UW_Football
https://www.facebook.com/michiganfball | https://twitter.com/umichfootball
https://www.facebook.com/OleMissFootball | https://twitter.com/OleMissFB
https://www.facebook.com/vanderbiltathletics | https://twitter.com/VandyFootball
https://www.facebook.com/AUAthletics | https://twitter.com/FootballAU
https://twitter.com/UKFootball | https://www.facebook.com/UKKentuckyWildcats|
https://twitter.com/UKFootball | https://www.facebook.com/UKKentuckyWildcats|
https://www.facebook.com/OleMissFootball | https://twitter.com/OleMissFB
https://www.facebook.com/WashingtonHuskies | https://twitter.com/UW_Football
https://www.facebook.com/OklahomaFootball | https://twitter.com/OU_Football
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Preparation is key. Just like pro athletes, you have to prepare in order to win.
My favorite graphic is the one by Ole Miss, but the most impressive one has to USC’s because of the inclusion of a describing sentence. Chris Yandle’s staff at the U has gained a reputation for leaders, and they didn’t disappoint with their trading card format. The difference between better and best was taking graphics from one layer to two or more, or from 2D to 3D.