What About the Fan’s Perspective?

One of the great things about working in social media and sports is that there are so many different angles you can cover. The hardest part isn’t finding content, but getting out of the go, go, go mentality to take time to reflect. If you can take a step back though, you’ll see there’s a lot of extraordinary in your ordinary workday.

I’m always looking for social media and sports initiatives that take a different approach to the same ‘ole same ‘ole. I love those moments that offer a different and unique perspective.

In the past week, I saw initiatives from the Utah Jazz and Ipswich Town that did just that. They offered the fan’s perspective; something we don’t see a lot of. Here’s what they did:

Utah Jazz: Fan View #CLEatUTA

After Gordon Hayward’s game-winning shot against Cleveland, the Jazz’s social media manager had an idea: Why not curate fan videos from Instagram? And that he did (amazing to think that all these people had their phones out filming). The idea is simple and easy to replicate, but a great way to highlight fan content, reactions and action:

Ipswich Town: Fan Cam

Ipswich Town put a camera on fans to capture their reactions. When defender Tommy Smith scored the winner for the Blues against Watford at Portman Road, the result was priceless:

This also reminds me of a video that was captured last year of the Auburn band during the Iron Bowl:

So what’s the point? I believe offering a fan perspective is a great way to make fans feel a part of your community, while mixing up your content.

The bottom line is this: Different perspectives can be priceless.

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