The Boston Red Sox didn’t just win the World Series last night. They also hit a home run on Twitter. The @RedSox account did a great job mixing up their tweets from commentary, to behind-the-scenes content to game moments throughout the day and night. More importantly, tweets didn’t just read like a box score.
I decided to have some fun and take a look at a few numbers from their coverage of Game 6. Below are the tidbits I found (please note, all numbers are approximate):
- The official account tweeted more than 110 times.
- Their earliest tweet came at 6:03 a.m. Their last tweet was sent Halloween morning.
- The account earned more than 163,6oo retweets in one day.
- Their best performing tweet garnered 24,331 retweets.
- Before they clinched the World Series, behind-the-scenes coverage generated an average of 577 retweets. After they clinched it, behind-the-scenes content averaged 1,861 retweets. Who says winning does not help?
- In terms of media, photos generated the most retweets on average with 2,211, followed by Vine (1,921) and Instagram (840).