Tag: world cup social media

Five Smart & Savvy Social Media Plays from US Soccer

By Guest On July 1, 2014 In Lessons Learned, Social Media with 1 Comment

If you’ve been following US Soccer on their social media / digital channels during the 2014 FIFA World Cup, it’s clear they took a look of time to prepare for the event. Not only are they cranking out stellar content on Twitter, Facebook and YouTube, but they are tapping into brand ambassadors and celebrities left and right (I’m sure this didn’t happen by chance, but by outreach). And while I could probably list 20 or more things that US Soccer is doing right, below are five winning tactics we can all take away from their smart and savvy social media play:

No. 1- Create fan-first initiatives.

While US Soccer is not engaging with fans directly on Twitter (one of the few things I wish they were doing), they’ve had some very fan-friendly activations for their faithful following including personalized jerseys, good luck wishes in the locker room and a doctor’s note:

During a live and major event, it’s easy (unfortunately) to ignore the fan piece—there’s a story to tell, content to produce and game updates to give. I know it’s exhausting, but teams and leagues have to take the time for the fans when emotions are high. This is the time to leave a lasting impression.

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Six Takeaways from Twitter’s World Cup Initiatives

By Guest On June 13, 2014 In Lessons Learned, Twitter

Twitter has come out in full force for the 2014 FIFA World Cup like we’ve never seen before. They brought back hashflags, made it extremely easy for fans to follow along and let the Twitterverse proudly choose their side and wear it like a badge of honor on their profile. When you look at the social media numbers surrounding the World Cup, this was an extremely smart move.

I’ve been swooning over Twitter’s World Cup activations the past few days and have six big takeaways from their success that I think we can all carry into our work:

1st– Make the point of entry easy. 

Each point of entry for Twitter’s different activations is super easy. As you can see from the photos above, they literally walk you through the steps. And, it was also easy to skip steps (which is very much appreciated).

Anytime you run a social media campaign, there needs to be as few steps as possible. If the point of entry is long and tedious, people won’t have enough patience to figure out how to participate (unless there is a grand prize of $1,000,000, of course).

Additionally, Twitter’s activations were seamless because they were not run by a third-party platform. I know this is easy for Twitter to do, but it’s a great lesson to activate on the platform where people are and not make them jump back and forth.

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