The Wimbledon social media team has aced the coverage of this year’s tournament. From fantastic photos to a strong Snapchat presence, they are serving up great content over and over again. To help deliver up some inspiration to you, I’ve compiled four of my favorite ideas coming out of Wimbledon’s social media accounts. These ideas can transfer over easily to the work you do.
Leverage Vine Creativity
Wimbledon launched a series called #14VinesForWimbledon that features one fun, creative Vine everyday during the tournament. I like the idea of committing to one unique Vine each day; it’s a great way to focus the content plan. Here is a look at a few of the Vines shared:
Vine is a great platform to unleash creativity. The platform has a community of amazing artists on it that brands and teams can leverage (like #FortyViners does). Vine also integrates seamlessly into Twitter, so the content not only adds value to your Vine community but also your Twitter audience. It’s worth figuring how to leverage the platform in unique and surprising ways.
The biggest lesson from #14VinesForWimbeldon is to have a content plan and stick to it. The idea of 14 Vines for 14 days allows the Wimbledon social media team to focus on creating good content. They know what they want to deliver without over-promising. It’s the focus that allows them to create top-notch Vines and the theme ties into nicely with the event.
Instagram Simplicity
Take a look through Wimbledon’s Instagram account and you’ll notice the focus is on one thing: Great photos. There’s something powerful in the simplicity of letting the photos tell the story on Instagram. After all, it’s a platform with a clear focus on visuals.
The lesson here is you don’t have to put any design work behind the content on Instagram. Reserve your best and brightest photography for the platform. There’s no need to distract people from beautiful images when that’s why they’re coming to Instagram for.
Approach Win Graphics Differently
Win graphics tend to focus on the final score. Wimbledon is mixing this up by highlighting the theme of the match in their winners’ graphics. I like this idea because it tells the story (very simply) of the match and tugs at emotions. Here’s a look at a few of them:
A Spin on Play-by-Play
Twitter and social media is all about enhancing the second screen. The coverage should not detract from the television broadcast (if it’s on TV), but enhance the viewing experience. Many teams are moving away from straight play-by-play. It can add a lot of noise to your Twitter stream, so it’s important to think through on how you approach live game coverage. What adds value to the fans?
Wimbledon has added value to play-by-play by including a photo with every match comment. It tells an emotional and compelling story. And, fans love visuals!
At the end of the day, social media coverage is not about documenting every single moment. It’s about highlighting the moments that evoke emotion. It’s about resonating with your fans. Add value, not noise.
So there you have it! Four great ideas from Wimbledon that you can easily implement into your social media plan. Be sure to check out their accounts on Twitter, Facebook and Instagram for more inspiration.
What stands out to you about Wimbledon’s social media coverage? Share your thoughts below!
Thanks for reading!