As most of us have seen today, the social media world has exploded with news. From the launch of Snapchat’s Discover to Twitter’s new updates, there was a lot of information to consume. Out of all the updates, I think Twitter video has the most immediate play for social media + sports. Take a look at the product:
https://twitter.com/twitter/status/560070183650213889
So, what does this mean for us? Here’s a breakdown of some of my thoughts:
Twitter video is a tool.
Twitter video is a tool to help you tell your story more seamlessly and instantly. It’s another way to create/share good content for the platform. It’s not about Vine or Instagram. Vine and Instagram have built communities all their own; Twitter video is a way to create/share content natively on the platform. There’s a big difference.
Native is a good thing.
Anytime you can have content that is native to a platform, it’s a good thing. It makes the user experience more seamless. Embrace it.
But, it doesn’t replace other video content.
Twitter video has a limit of 30 seconds. So, it is not meant to replace all the video content you share on the platform. As you map out your content strategy, you have to think about how this can fit into the story you are trying to tell. Think about the nuances of the platform. Understand how consumers use it. Figure out how Twitter video fits into your workflow/strategy.
It’s quick and raw.
In my opinion, the big opportunities will come with live events where you can splice and dice quick video content for the platform without ever leaving it. Twitter video will be a great tool to share player/coach interviews, quick behind-the-scenes content, the game atmosphere, etc. I don’t think the content will have to be polished either; I think the real value will come in sharing a quick and raw perspective.
I’m excited that Twitter continues to evolve and expand its features. And, Twitter video is certainly a great tool to add to the toolbox. I think it’s going to be a great way for teams, leagues and others in the sports industry to share their story more seamlessly on the platform.
How do you plan to use Twitter video? I’d love to hear your thoughts on the new feature, so share them below.
As always, thanks for reading!