Tag: tweets

Repurposing Tweets for Content

By Guest On December 18, 2014 In Twitter

In the past week, I saw two good examples of teams repurposing tweets from players and fans as content. I really like this idea because it’s an easy way to tell a broader story and also makes your fans feel like they are a part of something bigger. While simple, I thought the idea was worth sharing:

 

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This is something teams and leagues can replicate easily with little time and resources. Now it’s time to start brainstorming all the opportunities to turn tweets into content and tell a broader story!

Thanks for reading! 

The Value in Curating Tweets to Tell a Story

By Guest On December 11, 2014 In Best Practices, Twitter

There are certain times with other voices can help tell a story better than your voice alone. Think about moments for your team where the pulse of the community was buzzing. Yes, if you’re Tweetdeck is moving a million miles a minute, then you might have a story that could benefit from the perspective curated tweets can provide. Leverage them.

What does this look like? Well, this week Cam Newtown was in a bad two-car wreck in Charlotte. As the news unfolded on Twitter, many teammates and NFL players took to the platform to offer their support. Both the NFL and Panthers saw the tweets as an opportunity to paint a broader picture, so they curated them from players around the league who offered support to Cam. Here’s a look at the results:

Panthers

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