For those of you that follow me on Twitter, you know I’m not a huge fan of most real-time marketing. Don’t get me wrong. I believe in real-time marketing done right, but all too often it’s forced, planned, stretched, gimmicky and phony (you get the point).
But, I have a confession to make…
While watching brands on Twitter during the Super Bowl, I couldn’t help but to think maybe I was wrong in my convictions about it.