Washington Athletics is celebrating a new era with a new look. This week they unveiled their Nike uniforms online, and they did a fantastic job with their online campaign. Below are four keys to their success:
1. They varied content.
Washington fans were treated with many options when it came to consuming the information on the uniform reveal. Whether fans wanted to watch a video, go through a photo gallery, take a walk down memory lane or enjoy a pretty visual presentation on Exposure, the options were there. Here’s a list of everything they put together: