If you work in social media and sports (for a team or league), one of your goals should include giving fans content they can’t get anywhere else. For teams and leagues, having a social media presence is not about competing with the likes of ESPN, Sports Illustrated and other major media outlets. It’s about bringing in your own voice, tapping in to your niche audience and delivering unique content.
Team and league employees have 24-7, behind-the-scenes access to players, practice, facilities, etc. Use it. Capitalize on it. Play off of it.