The social media industry is full of misconceptions. For anyone who works in the business, addressing the myths and misconceptions is often the hardest part of our jobs. Below are nine of the biggest myths I think are worth tackling. Be sure to share yours with me, too!
Myth #1- Social media is free.
Signing up for Facebook, Twitter, Google+ and the likes does not cost a dime, we all know that. If you want to do social media the right way though, you need content and manpower behind it. Great photos, graphics and videos do not come without a cost.
If social media is a priority, then you have to put the right resources behind it to generate the content that compels to your consumer. Remember, good content will carry a large load of your social media success.
Myth #2- You just need five minutes everyday.
Social media is about building relationships, understanding your consumers and molding your messages to make them meaningful to your audience. This, my friends, cannot be done in five minutes. Scheduling any ‘ole tweet once a day, even if you have a million followers, is not social media success.