Early in November the San Diego State athletic department launched a Banksy inspired homecoming campaign on social media. It was love at first sight. The creative caught my eye because it was something different than what we typically see in the sports world, and I love anything that pushes the creative boundaries. Here are some images from the campaign:
I reached out to Christian Deleon (Assistant Athletic Director of Marketing & New Media at SDSU) to learn more about the campaign and their inspiration behind it. And, I have to be honest, he had to break the news to me that they weren’t actual art installations but graphics created for social media. That’s a huge testament to the great work of their team!