Tag: social media and sports

Five Social Media / Digital Activations From the World Cup To Note

By Guest On June 16, 2014 In Digital, Social Media with 2 Comments

Major brands have come out in full force for the World Cup from a social media and digital perspective. After all, this is THE most social sporting event we have ever seen.  Below are five social / digital activations that have caught my eye so far (note: this is focused solely on social media activations and not the stellar content / video we have seen from brands):

1. US Soccer: Surprises & Delights

If you tweet at @USSoccer in support of the team (while using the hashtag #USMNT) there’s a good chance you’ll get your very own personalized jersey:

Screen Shot 2014-06-16 at 2.08.55 PM

This is probably my favorite social media activation from the World Cup so far because it’s simple, easy and thanks fans. US Soccer didn’t have to advertise this initiative and force it down fans throats for it to be successful. Their fans would already be tweeting in support of their team, with or without this campaign. Quite simply, this is a great way to say “thank you”.

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Six Takeaways from Twitter’s World Cup Initiatives

By Guest On June 13, 2014 In Lessons Learned, Twitter

Twitter has come out in full force for the 2014 FIFA World Cup like we’ve never seen before. They brought back hashflags, made it extremely easy for fans to follow along and let the Twitterverse proudly choose their side and wear it like a badge of honor on their profile. When you look at the social media numbers surrounding the World Cup, this was an extremely smart move.

I’ve been swooning over Twitter’s World Cup activations the past few days and have six big takeaways from their success that I think we can all carry into our work:

1st– Make the point of entry easy. 

Each point of entry for Twitter’s different activations is super easy. As you can see from the photos above, they literally walk you through the steps. And, it was also easy to skip steps (which is very much appreciated).

Anytime you run a social media campaign, there needs to be as few steps as possible. If the point of entry is long and tedious, people won’t have enough patience to figure out how to participate (unless there is a grand prize of $1,000,000, of course).

Additionally, Twitter’s activations were seamless because they were not run by a third-party platform. I know this is easy for Twitter to do, but it’s a great lesson to activate on the platform where people are and not make them jump back and forth.

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A Look at Washington Athletics’ Uniform Reveal

By Guest On April 19, 2014 In College Athletics with 2 Comments

Washington Athletics is celebrating a new era with a new look. This week they unveiled their Nike uniforms online, and they did a fantastic job with their online campaign.  Below are four keys to their success:

1. They varied content.
Washington fans were treated with many options when it came to consuming the information on the uniform reveal. Whether fans wanted to watch a video, go through a photo gallery, take a walk down memory lane or enjoy a pretty visual presentation on Exposure, the options were there. Here’s a list of everything they put together:

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A Look at How Teams Handled Selection Sunday on Facebook

By Guest On March 17, 2014 In Facebook, Lessons Learned

Selection Sunday is a holiday for the basketball faithful… a day where fates are found out and the bracket is born.  With all the chatter and excitement surrounding selections, the day is an opportunity for programs to leverage exposure on social media.  Any program, large or small, should take advantage of the chatter.

I took a look at the Facebook Pages of all the teams in the tournament and was surprised to find that not everyone took advantage and posted on Selection Sunday (though most did).  Of the schools that did post that evening on Facebook, these are the ones that stood out:

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Team USA Athletes Won In Sochi & On Social Media

By Guest On February 24, 2014 In Social Media, Twitter

Some people feel social media has “ruined” the Olympic experience.  It is a bummer to see the spoilers on Twitter and Facebook when you are looking forward to the evening broadcast, but on the flip side, social media has given us inside access to the Olympic experience. The athletes, whose social media presence can play a large role in exposure and sponsorships, tweeted away while in Sochi. It was easy to feel like you were on a journey with them.

Personally, I love what social media has done for the Winter Games. I think the access to athletes helps propel the popularity of the Olympians and their sports forward. These sports don’t get the same exposure as the NBA, NFL, etc. year after year, and because of that, social media is an invaluable tool.

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