When Baylor found themselves on the bubble of the College Football Playoffs, they launched a PR campaign (even hiring a PR firm). Content and communications ramped up. They leveraged the hashtag #SettledOnTheField, created great social media content and rallied ambassadors. The results were pretty good:
As I took a look at their Facebook and Twitter accounts, I couldn’t help but to wonder: Why don’t teams take this approach year round? This was more than just a PR campaign for a spot in the playoffs. It was a rallying point for fans, a way to generate engagement, content for recruiting and so much more.
Here’s the thing: Schools, teams and leagues should focus on making a splash through content year round. It should not take a national stage to think, “hey, we need to promote the heck out of our program”. After all, even in sports, content is king. Baylor’s campaign proves this.