Bringing social media into the physical world. Yes, it’s one of the social trends in the sports industry— hashtags on football fields, Twitter handles on the basketball courts and Twitter handles on jerseys.
But the truth is, you can’t slap social on everything and call it brilliant. When promoting social media at a sporting event it should enhance the game (not detract), serve a unique purpose and engage.
Let’s take a look at why I don’t like the idea of replacing names on jerseys with Twitter handles: