During #SportsConf a couple weeks ago there was a phrase that got a lot of traction:
“The hashtag is the new URL.”
I want to love it. I want to jump on the bandwagon and say, “yes, yes, yes”. It has a nice ring. It’s catchy. I get the basis of it. Even so, I am going to have to politely go against the grain and disagree.
Let me start off by saying I believe in the power of hashtags. In fact, I love hashtags so much I made a hashtag light (pictured above). Nonetheless, hashtags are not the new URL. Here’s why: