Despite the doom and gloom we sometimes see about the state of Facebook, Mark Zuckberberg’s empire still reigns over all other social media platforms. With close to a billion active users on the site (compared to Twitter’s 200 million and Instagram’s 130 million), it’s a platform that we have to embrace and one where we need to continue to innovate.
Aside from the number of active users, I have other reasons to believe Facebook is still a huge asset to sport teams and leagues. Here is why:
- Facebook has created a platform that plays to visuals; visuals allow us to portray the emotion in sports and high arousal compels people to share.
- Facebook users share 2.5B pieces of content on the site each day according to Nielsen.
- According to State of Search, 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network (hello ticket sales).
My point is this: As we all get excited about new and emerging platforms, we can’t neglect Facebook . Additionally, we need to make sure what we are doing on the platform is meaningful.
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