I shared a great blog post from Buffer the other day that talked about the ideal length for everything online. The post says research shows that the ideal length for a Facebook post is 80 characters or less. Eighty characters or less?! Not even Twitter makes us omit so many words.
I decided to take a look at some brands in the space to see if this holds true. All were chosen randomly. I analyzed their last 20 posts (photos only for consistency) to see if they tend to follow this golden character rule, and if it pays off.