I first laid eyes on exposure.co in January of 2014 when Purdue Athletics used it to document what gameday is like at Mackey Arena. For me, it was love at first sight. If you aren’t familiar with Exposure, the platform lets you tell a story through stunning photo narratives. The end product has a “wow” factor that’s hard to resist. Here’s their pitch:
You’ve got tons of photos and stories. Don’t they deserve better than hashtags and slideshows? With Exposure, you can easily create beautiful photo narratives that look amazing on computers, tablets, and mobile phones. Exposure is also a community of passionate photographers and storytellers just like you.
Thankfully, there are quite a few teams in the sports industry that have caught on to this beautiful storytelling platform. Here’s why I love that it’s catching on:
It focuses on the story. Between the busy world of social media and website clutter, we rarely just let pictures and strong copy tell the story. Minimalist design interacts with pictures in a powerful way. Exposure challenges users to put their best content foot forward. Without strong copy and pictures, the package will fall flat. You have to focus on telling great story… period.
If you like Exposure, but don’t know where to get started, I’ve compiled a list of some of my favorite sports-related pieces. I think you’ll see that there are many, many ways to leverage it:
Student-Athlete Perspective
Student-Athlete Perspective
My favorite use of Exposure has been the stories that lift up student-athletes or offer their voice / perspective. There are some stellar examples too:
Oklahoma Sooners: Poll Position (this one might be my favorite, so take the time to click) continue reading »