People remember stories. Tell them.
I believe that stories are the thread that connects consumers to brands. A brand that knows how to tell a powerful story is memorable. After all, emotion is one of thing that ties humans together.
We need more storytelling from teams and leagues. There’s too much on-the-field action and not enough human-interest pieces. There’s too much stats coverage and not enough behind-the-person coverage. ESPN has seen success with their storytelling pieces from 30 to 30 to their College GameDay features, and it’s time to take notice.
Fans don’t only care about what the players do on the field. They also care about who they are off the field. Why? Because their personal struggles and gains, tragedies and triumphs are what makes professional athletes relatable. It’s the human emotion.