We are extremely immersed in the platforms daily as social media managers. This is a blessing and curse. We know all about the latest and greatest, but we often use the apps and networks differently than the average consumer. It’s easy to forget that we are not our audience, and we can become jaded about certain things.
Calls-to-engagements are one of the things that get written off because to us they feel forced, phony, cheesy, etc. And while you don’t want to always resort to gimmicks, sometimes your fans need a little nudge. Calls-to-engagement should be a tool in the toolbox.
If you don’t want to use obvious prompts though, there is good news. They can be subtle! The Seattle Seahawks gave a great example of what this look likes:
SEA!!! pic.twitter.com/WI4Ngeact0
— Seattle Seahawks (@Seahawks) October 6, 2015
This tweet promoted their fans to reply “Hawks”. And whether or not this prompt was intentional, it’s a great example of thinking creatively about what might encourage your fans to action.
If you aren’t thinking about ways to get your community engaged, then start strategizing around it. Calls-to-engagement are a powerful rallying cry. They can catapult a great piece of content even further, draw new fans in and simply help to build a stronger community. They should absolutely used.
Want more ideas for calls-to-engagement? Check out this post here.
Have you seen any good examples of subtle prompts? If so, share them below!
Thanks for reading!
