In the past week, I saw two good examples of teams repurposing tweets from players and fans as content. I really like this idea because it’s an easy way to tell a broader story and also makes your fans feel like they are a part of something bigger. While simple, I thought the idea was worth sharing:
This is something teams and leagues can replicate easily with little time and resources. Now it’s time to start brainstorming all the opportunities to turn tweets into content and tell a broader story!
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