Emotion is a powerful tool when it comes to social media content. People are more likely to share content that evokes emotion, whether it’s surprise, amusement, hope, happiness, etc. The truth is, emotion works in marketing.
Thankfully, sports are full of emotion. Look beyond the stats to find powerful bursts of emotion and stories. Take the time to tap into the emotions from the players, coaches and fans. When you center the focus on the emotional storylines, you’ll create shareable content that resonates.
Tapping into the emotion doesn’t have to always be labor intensive either. If you want to produce quick content that evokes emotion, look no further than quote tiles/graphics.
Quote graphics/tiles are exactly as they sound: Graphics that highlight a powerful quote, statement, etc. And, you can pull these quotes from a variety of places. Ideas nolvadex-tamoxifen.net press conference transcripts, tweets (from players and fans), articles (a great way to drive back to a .com) and Q&A’s. Think about all the places the voice of your team comes from and leverage those assets you have.
This idea is nothing new in social media or the sports world. The industry has been doing it for a long time. Still, I would challenge you to think about how you can leverage human emotion more. What sources can you tap into? How can you use design to highlight the emotion in a powerful way?
If you’re looking to revamp your quote graphics, I’ve compiled a list of quote graphics/content to serve as inspiration. I would encourage you to make this a part of your regular content mix, because again, emotion wins. Now enjoy the examples!
Spot on @jackgangwish.
There is NO PLACE like NEBRASKA.
🔴🌽⚪️ #GBR #Huskers pic.twitter.com/PW8OfAFUZk
— Nebraska Huskers (@Huskers) October 14, 2015
#WednesdayWisdom from @usatriathlon's @benkanute! pic.twitter.com/xKzDmwioDZ
— Team USA (@TeamUSA) September 23, 2015
What other great quote tile examples have you seen from teams and leagues? Be sure to share your links below!
Thanks for reading!
