Twitter Polls were released to everyone back in October. Since then, Twitter has continued to enhance the function. You can now set time durations and add multiple choices (the only thing your-asthma-info.com really is visuals). So far the response to polls has been stellar. Twitter just celebrated 1.7 billion votes. They get a lot more engagement than the average tweet and seem to be a great way to interact with fans and consumers. Even then, they should be used strategically and sparingly. Make an impact and be smart about how you leverage the Polls.
If you haven’t used Twitter Polls yet, I strongly encourage you to find a way to integrate them into your content plan in a meaningful way. How can you give fans a voice? What makes them want to interact? Below are some strong examples of how teams and leagues have used Polls.
Spur In-Game Conversation
Twitter is a great second screen experience. Fans flock to the platform for the real-time nature and free flowing conversation around the games. As people always say, Twitter is the best sports bar around. This season, the @Seahwaks used Polls around reviews to get fans opinions on the call. This is a great way to capitalize on the real-time nature of hte games and heated conversations that go on with play reviews.
Seahawks get their first turnover of the day? #UnderReview #SEAvsDAL
— Seattle Seahawks (@Seahawks) November 1, 2015
Give Fans a True Voice
Social media is a powerful tool when fans feel like their opinion and voice is heard. Twitter Polls are a great tool to take action based on what the fans want. Give them a voice. Listen to them. Take action on what they say. Whether you’re deciding uniform combinations or what fans want with their social media coverage, give fans a voice and consider and act upon what they want. This is will build a stronger and more engaged community.
What uniform would you like to see @TarHeelFootball wear this weekend against @VT_Football? (Helmet/jersey/pant)
— UNC Equipment (@UNCEquipment) November 17, 2015
Up for a little @TarHeelFootball pre-game fun? Which of these ram emojis do you like best? Thoughts, @Rameses_UNC?
— UNC-Chapel Hill (@UNC) December 4, 2015
https://twitter.com/juliephayer/status/672468880980226049
Raider Nation, you decide.
Who do you want to go behind the scenes with at today's practice? Exclusive video later!
— Las Vegas Raiders (@Raiders) September 24, 2015
Fun Interaction
Polls are also just a great way to interact with fans. Figure out your key moments throughout the season to leverage Polls and get fans to interact on a different level. Kansas Basketball used a Poll to have fans vote for their favorite GameDay sign. They tweeted out the pictures of the signs, then followed up with a poll. A great example of how Polls can be leverage in fun, authentic ways.
Clever signs weren't just for @CollegeGameDay! The best one? That's up to you to decide. (Live poll in next tweet) pic.twitter.com/39rmH2I30I
— Kansas Men’s Basketball (@KUHoops) January 30, 2016
See our previous tweet and let us know which sign is YOUR favorite!
— Kansas Men’s Basketball (@KUHoops) January 30, 2016
This ideas above only skim the surface of how Polls can be used. Think about big moments for your team or league where fans are going to be extremely tuned in. Think about how you can use polls to take action, whether it’s asking fans what type of content they want or capitalizing on chatter, Twitter Polls are a great way to interact with fans. Leverage them!
What great use cases have you seen for Twitter Polls? Share them below!
Thanks for reading.
Twitter polls are so underrated! Your article is great on shedding light on something that is not as popular as it should be. Good point about how sports teams can use the Polls feature on Twitter to increase fan engagement in a unique way and to allow fans to feel like they have a voice that’s heard. I love how you included the idea of using the Polls feature for fun! I definitely believe that more sports teams should be using this feature more often!