I first laid eyes on exposure.co in January of 2014 when Purdue Athletics used it to document what gameday is like at Mackey Arena. For me, it was love at first sight. If you aren’t familiar with Exposure, the platform lets you tell a story through stunning photo narratives. The end product has a “wow” factor that’s hard to resist. Here’s their pitch:
You’ve got tons of photos and stories. Don’t they deserve better than hashtags and slideshows? With Exposure, you can easily create beautiful photo narratives that look amazing on computers, tablets, and mobile phones. Exposure is also a community of passionate photographers and storytellers just like you.
Thankfully, there are quite a few teams in the sports industry that have caught on to this beautiful storytelling platform. Here’s why I love that it’s catching on:
It focuses on the story. Between the busy world of social media and website clutter, we rarely just let pictures and strong copy tell the story. Minimalist design interacts with pictures in a powerful way. Exposure challenges users to put their best content foot forward. Without strong copy and pictures, the package will fall flat. You have to focus on telling great story… period.
If you like Exposure, but don’t know where to get started, I’ve compiled a list of some of my favorite sports-related pieces. I think you’ll see that there are many, many ways to leverage it:
Student-Athlete Perspective
Student-Athlete Perspective
My favorite use of Exposure has been the stories that lift up student-athletes or offer their voice / perspective. There are some stellar examples too:
Oklahoma Sooners: Poll Position (this one might be my favorite, so take the time to click)
VCU Athletics: In My Words, Torey Burston
Behind the Scenes
I know I’ve said it a million times, but there’s a lot of extraordinary in your ordinary workday (at least to fans). Exposure provides a great platform to the tell the full behind-the-scenes story in a compelling way:
Purdue Athletics: Gameday at Mackey Arena
UVA Magazine: Behind the Scenes at Scott Stadium
On the Road
Exposure provides a great platform to show what away games are like for student-athletes and players. Here are some good examples of photo narratives from life on the road:
Oregon State: Trip to Colorado
Auburn Volleyball: On the Road
Uniform Unveils
If you are looking for a new way to introduce uniforms, Exposure could be another option:
EWU: Start Fast. Finish Strong.
Washington Huskies: Worn with Honor
Unique Perspective
An example of something a little different:
Shockers: Fall World Series Through a GoPro
As you can see, the options with Exposure are endless. The key is simply having sharp images, strong copy and a good idea. If you have a great example of a team or league using exposure, be sure about it online below.
Thanks for reading!
