There are certain times with other voices can help tell a story better than your voice alone. Think about moments for your team where the pulse of the community was buzzing. Yes, if you’re Tweetdeck is moving a million miles a minute, then you might have a story that could benefit from the perspective curated tweets can provide. Leverage them.
What does this look like? Well, this week Cam Newtown was in a bad two-car wreck in Charlotte. As the news unfolded on Twitter, many teammates and NFL players took to the platform to offer their support. Both the NFL and Panthers saw the tweets as an opportunity to paint a broader picture, so they curated them from players around the league who offered support to Cam. Here’s a look at the results:
#Panthers teammates and players from across the NFL show support for Cam Newton: http://t.co/LCm4ccIrjR pic.twitter.com/p3OcWP7gYl
— Carolina Panthers (@Panthers) December 9, 2014
NFL players tweet prayers, support for @CameronNewton: http://t.co/9xAv7SvhhS pic.twitter.com/cAh5yf6uTD
— NFL (@NFL) December 9, 2014
The players are the ones training, playing and competing with Cam Newton everyday; they can tell a more powerful story than any communications from the office staff. Because of that, it’s great that the NFL and Panthers leveraged the players’ tweets to help them show their support for Cam. This is a great reminder that your team is not one single voice, but many. That’s why curating tweets is so powerful.
Players and student-athletes aren’t the only ones who can offer a voice though. Fan-curated tweets are also a great option, and they help to make fans feel a part of the team and something bigger. In all seriousness, highlighting a fan’s tweet is a great way to “thank” them. And, there are many scenarios where it might be good to curate fan and player tweets:
- Big milestones. Think winning the Super Bowl, breaking records, qualifying for a national championship.
- Player news. Think major retirements, draft day, times of support (like the Cam Newton example), etc.
- Wild sports moments. Yes, like the 2013 Iron Bowl (you know there were some great fan reactions).
- Start of the season. Showcase what the players and fans are most excited about in the upcoming season.
If you like the idea of curating tweets to tell a broader story, but don’t want to host it on your website, then consider giving Storify a try. It’s a great, free product that won’t let you down!
What do you think? Do you like the idea of curating tweets?
Thanks for reading!
