Catgory: Twitter

Four Quick Reminders After the Hacking of @FifaWorldCup’s Twitter Account

By Guest On April 22, 2013 In Lessons Learned, Twitter

Many of us watched earlier today as the @SeppBlatter & @fifaworldcup went array on Twitter.  Yes, in case you missed, they got hacked. Here’s a recap of the action here.

Unfortunately, it is not the first time we’ve seen a brand get hacked on Twitter and it won’t be the last. For those of us who work in social media and the communications world, it’s extremely painful to watch these types of scenarios unfold. Today I kept thinking… what can we all learn from this? So, here are four simple takeaways from the @SeppBlatter & @fifaworldcup account hacks today (or from any hack for that matter):

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Why Michigan Basketball Won on Twitter

By Guest On April 9, 2013 In Best Practices, College Athletics, Lessons Learned, Twitter with 3 Comments

Last night the Louisville men’s basketball team and Michigan men’s basketball team played on the biggest stage college basketball has to offer; millions of people tuned in to watch the top-notch programs compete for the NCAA men’s basketball title.

Since the programs had a captive audience last night, I was interested to see how they would capitalize on the excitement throughout social media. So, I decided to pay close attention to how the programs handled themselves on Twitter.

If the programs were judged by their Twitter game alone, Michigan won. Below are my thoughts on how each program handled coverage on Twitter during the championship game and why Michigan stole the Twitter show.

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Twitter Handles on Jerseys

By Guest On February 11, 2013 In Social Media, Twitter

Bringing social media into the physical world. Yes, it’s one of the social trends in the sports industry— hashtags on football fields, Twitter handles on the basketball courts and Twitter handles on jerseys.

But the truth is, you can’t slap social on everything and call it brilliant. When promoting social media at a sporting event it should enhance the game (not detract), serve a unique purpose and engage.

Let’s take a look at why I don’t like the idea of replacing names on jerseys with Twitter handles:

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