Twitter Archives - Page 7 of 8

How Can I Create a Rockin’ Social Media Calendar?

By Guest On September 24, 2013 In Digital, Social Media, Twitter with 1 Comment

Creating a social media calendar makes the life of a social media / community manager so much easier. Yes, it takes a little grunt work in the beginning, but if you can bear and grin it you’ll find your workload to be a little bit more manageable.

I still think social media calendars are often undervalued. If we start them, we need to finish them. If we build them, we need to use them. If we use them, we need to evaluate them. It’s work that’s worth it.

If you’re going to take the time to create a social media calendar, you want to make sure you’re maximizing its value. Below are my tips for creating a great one:

Tackling Social Media Myths

By Guest On September 8, 2013 In Facebook, Lessons Learned, Social Media, Twitter

The social media industry is full of misconceptions. For anyone who works in the business, addressing the myths and misconceptions is often the hardest part of our jobs. Below are nine of the biggest myths I think are worth tackling. Be sure to share yours with me, too!

Myth #1- Social media is free.

Signing up for Facebook, Twitter, Google+ and the likes does not cost a dime, we all know that. If you want to do social media the right way though, you need content and manpower behind it. Great photos, graphics and videos do not come without a cost.

If social media is a priority, then you have to put the right resources behind it to generate the content that compels to your consumer. Remember, good content will carry a large load of your social media success.

Myth #2- You just need five minutes everyday.

Social media is about building relationships, understanding your consumers and molding your messages to make them meaningful to your audience. This, my friends, cannot be done in five minutes. Scheduling any ‘ole tweet once a day, even if you have a million followers, is not social media success.

Should Teams & Leagues Actively Engage With Fans on Twitter?

By Guest On July 15, 2013 In Best Practices, Lessons Learned, Twitter with 4 Comments

The other day I watched a wonderful SportsCenter Featured piece on two former high school wrestlers (one of the wrestlers is now a Paralympian) and an unlikely bond they formed with former ESPN producer Lisa Fenn. Since the feature was so compelling, I tweeted out the link. This is what followed:

@WarJessEagle Give us a follow. We’d love to tell you more stories like that of Dartanyon Crockett. Paralympic sport changes lives.

— U.S. Paralympics (@USParalympics) July 8, 2013

I was impressed that I got a response from @USParalympics since I didn’t tag or mention them in my tweet. Their social media team knew the SportsCenter Featured piece was bound to get some traction, so they monitored the link (in all forms, long and shortened) and engaged with those who felt compelled to share the story. Basically, they were capitalizing on a new, captive audience they had at the moment. Smart move.

Their tweet got me thinking about the importance of listening, engaging and building relationships on Twitter. All too often, brands just push on the platform. No longer is Twitter just a platform to inform; it’s a community where teams and leagues need to engage.

Friday Finds: 06.28.2013

By Guest On June 28, 2013 In College Athletics, Digital, Social Media, Twitter

In our industry, there is always something to learn. In fact, that’s one of the reasons why I started this blog– it helps me keep up with industry trends, know what others are doing in the space and think through applications.

Every week I stumble upon share-worthy pieces of content, digital packages, social media campaigns, etc. from teams, leagues and others in the industry. But ecause there are so many great examples out there , and I can’t add commentary to everything, really good work (small or large) often goes unshared here.

Industry examples are a great way to get your creative thinking going though, so I thought I would start a regular column on Friday to highlight great digital pieces, social media campaigns and content from the past week. The column won’t be filled with a lot of commentary, but will serve as more of an inspiration board. I hope you find it useful in some form or fashion.