This is a guest post from Russell Houghtaling, the Director of Digital Media at Oklahoma.
I spent the early part of last week at the 2014 Digital Sports Fan Engagement Conference in Dallas, hosted by Q1 Productions. Some heavy-hitters in the world were at the plate, including folks from the NFL, NASCAR, NBA, MLB, WWE and lots more. Here are three of my key takeaways from the event.
Facts Are Just Kick-Off
A digital conversation popped up early in the conference about whether the person who first reports a fact “owns it.” Practically, it was a question about sourcing.
Greg Cosell, senior producer for NFL Films, made that question moot. He says we need to “go beyond what people can instantaneously pull up” on their devices to create gripping content.
The implication behind Cosell’s statement is this: the fundamental facts of a story are now instantly ubiquitous. Thirty seconds after someone breaks a story, the “what” of that story is everywhere (so is the who and where).