The thought process for mapping out an initial social media plan fascinates me (yes fascinates, because I’m a dork). Like most things in the creative world, there is not one consistent process that everyone abides by, so it’s interesting to see how everyone goes about it. This is my best attempt at illustrating how my brain works when laying the groundwork for a social media plan (again, just setting up the foundation). I would love to hear what your process is, so please, share below!
** It’s worth noting that the content and platform strategy end up being a robust plan all on their own. The platform strategy is where I focus on tweaking the content for the platforms, amplifying the content, how to engage, paid social, etc. At the end of the day, it’s about focusing on the strengths of each platform so you leverage them appropriately.
