Click to guess?! How simple and brilliant. This content from @SportsCenter is a great example of pushing a platform’s boundaries with out-of-the-box thinking. This is also something others in the sports industry can replicate with little time or money.
The example got me thinking: How else can teams, leagues and others in the sports industry leverage Twitter’s multiple photos? Here are some thought starters for you:
Play sequence.
Did your photographer capture a great play frame for frame? The multiple-photo feature could be a great way for fans to walk through the moment with the photos in sequence.
Click to learn.
If you format the pictures the right way, then the text at the top will not show. That’s why the click-to-guess works. Teams can apply this same approach for fans to learn more about school history, player’s stats, dates, etc. In fact, you don’t even have to use the multiple-photos feature to do this– it works with one photo too. Just hide the important information so fans must click to learn.
Create a message.
Teams can also us the collage feature to create a message that reads left to right. GE was one of the first to do this (view the tweet here). Each photo must have a word or two to piece together the message. For example, Auburn could put four photos together that read “War Eagle Fearless & True”. For the greatest impact, the imagery should work together with the words.
Piece together a picture.
Teams, leagues, etc. could use four small photos to piece together a bigger picture, sort of like a puzzle. This might work well for uniform unveils, announcements, etc.
Tell a mini story.
Pictures tell a powerful story. We all know that. Why not take advantage of the ability to upload multiple photos on Twitter to tell a mini story? Teams / leagues could feature a mini day in the life, pre-game ritual tale, life off the field, etc. The options are endless.
As you can see, there are a lot of different ways to leverage the photo-collage feature (and I’m sure these only skim the surface). Take the time to figure out how you can use the form and function to push boundaries and achieve goals. Now it’s your turn: What ways do you think teams and leagues can leverage the photo-collage feature?
