One of the keys to a great Twitter presence is varying your tweets. If you never surprise your fans with different content, then how do you expect them to spread your message? Below are 10 easy messaging tactics to get your fans to share on Twitter:
1. Empathize with your fans.
Catch your breath: Michigan 56 – Indiana 47 | 4Q: 6:01
— Michigan Football (@umichfootball) October 19, 2013
2. Dish out a little banter (at the right time).
We see you UCF #bigwin
— Miami Hurricanes (@hurricanesports) October 19, 2013
3. Tap into team pride.
One team, one heartbeat… #FightOn
— USC Trojans (@USC_Athletics) October 20, 2013
4. Rally your fans.
AUBURN 45, TEXAS A&M 41. Do you believe? #WarEagle
— Auburn Athletics (@AUAthletics) October 19, 2013
5. Give a glimpse behind-the-scenes [entertaining is key].
Popppppppin Bottles! https://t.co/vRZYa473g0
— Boston Red Sox (@RedSox) October 20, 2013
6. Evoke emotion.
The Cardinal Way: pic.twitter.com/OZsTdpwjb7
— St. Louis Cardinals (@Cardinals) October 19, 2013
7. Skip play-by-play, add color commentary.
Things just got VERY interesting. #DENvsIND pic.twitter.com/4cJJ5Z7c5U
— NFL (@nfl) October 21, 2013
8. Use humor (know your audience, know the tone that resonates, know the right moments).
#LAKings now trail 3-1. No comment.
— LA Kings (@LAKings) October 8, 2013
9. Give more than a box score.
Victory formation for the #Chiefs. Its all over! #HOUvsKC
— Kansas City Chiefs (@KCChiefs) October 20, 2013
10. Choose your words wisely (use conversational language that resonates).
It’s October 1. You know what that means? We’re officially one month away from the first date of competition. #BOOM
— NCAA Wrestling (@ncaawrestling) October 1, 2013
Of course, there is not a “one size fits all” approach to what works on social media. The key lies in knowing your audience and understanding what resonates with them. Still, I think there’s value in trying new things and stepping outside your comfort zone. So what’s my challenge to you? Try something new from the list above!
[…] In 2014 let’s vow to do less play-by-play on Twitter and more of this. […]