I’ve talked a lot about access and behind-the-scenes content lately. As a social media manager in sports, how can you bring your fans closer to the team, players and daily life? Give your fans inside access. Tell the personal stories of your team. Take your fans along the emotional journey.
This week I stumbled upon a great example of what all this means. The Minnesota Wrestling team is producing a video series called “Through the Lens” that gives fans a behind-the-scenes look at the team. So far this season, they have covered from the team bond to favorite pastimes. Here’s a look at some of the videos:
The Great Outdoors
Home Sweet Home
The Perfect Balance
It’s clear the video series was well thought out and planned. And, it’s paying off. The videos are averaging nearly 13,000 views (which is 50 percent of their audience) on Facebook and the sentiment is great too. Fans have made comments like “love seeing this side of the guys, they are so down to Earth, wonderful wrestlers, etc.” The videos help to humanize the team and fans appreciate seeing the more personal side.
So what’s the takeaway? The takeaway is find the stories on your team or in your league. Leverage all your talents in-house, like video production, to showcase the more personal side and the emotional journey. These are the stories that resonate with fans; these are the stories you can own all your own.
Have you seen any great behind-the-scenes videos lately? Be sure to share them in the comments section below.
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