Major brands have come out in full force for the World Cup from a social media and digital perspective. After all, this is THE most social sporting event we have ever seen. Below are five social / digital activations that have caught my eye so far (note: this is focused solely on social media activations and not the stellar content / video we have seen from brands):
1. US Soccer: Surprises & Delights
If you tweet at @USSoccer in support of the team (while using the hashtag #USMNT) there’s a good chance you’ll get your very own personalized jersey:
This is probably my favorite social media activation from the World Cup so far because it’s simple, easy and thanks fans. US Soccer didn’t have to advertise this initiative and force it down fans throats for it to be successful. Their fans would already be tweeting in support of their team, with or without this campaign. Quite simply, this is a great way to say “thank you”.