I have a strong appreciation for the Miami Hurricanes in the social space. Brian Bowsher and company continue to shine season after season, consistently ranking in the top 25 for athletic departments across all platforms. Their Facebook page sits at No. 6 for engagement, which in my opinion is more important than the number of fans.
From the outside looking in, it seems that it’s not so much about jumping on the latest platform, but being great at where they choose to play. I admire that. Year-after-year they continually improve their content across platforms, always coming out with something a little different. This year is no exception.
Below is a look at four of my favorite trends and initiatives from Miami this year, with some thoughts on what we can takeaway:
No. 1 – Video infographics.
Miami has always been on the emerging trend of using infographics to highlight game notes and stats, but this year they took it up several notches and turned their infographics into video productions. The results are outstanding:
Takeaway: Everything can be tweaked. Take a look at your content and the story you want to tell. Ask yourself how it can be improve. Your social media presence will not continue to grow and shine if you get stuck in a content rut.