Creating compelling and consistent content is hard in the offseason sometimes. When games are not in swing, content requires a little more creativity to ensure you don’t get stuck in a rut. Content series that you can feature weekly are a great way to combat the rut though. Examples of a content series include historical information (lThrowback Thursday), training diaries (Training Tuesday), motivational series (Motivational Monday), etc.
The Brewers have a great series they feature every week called Monday Mind Games. Every Monday they post a fun baseball-themed puzzle for fans to solve; the answer to the puzzle is shared on Tuesday. I love this example from the Brewers because it’s different but also on brand with the baseball theme. Here’s a look at some of their latest puzzles:
— Milwaukee Brewers (@Brewers) January 12, 2015
— Milwaukee Brewers (@Brewers) February 16, 2015
— Milwaukee Brewers (@Brewers) February 2, 2015
The takeaway here is simple: Content series can be a great way to create compelling content year-round. Don’t be afraid to think outside-the-box. If you come up with a great and creative idea, just find a way to tie it back to your brand like the Brewers did.
Have you seen any creative content series? Be sure to share them below.
As always, thanks for reading!