As football season gets into gear, athletics departments and teams are ramping up their social and digital efforts in order to drive anticipation for the upcoming season and ticket sales. As I’ve watched the content come across my screen, a particular campaign from South Carolina stuck out to me—Here. The campaign isn’t just about football and the gameday experience; it’s bigger than that. The campaign is about the culture of the school and town, a retreat from the grind, the commonality that ties all Gamecocks together and the passion of the team and fans. Instead of just selling football tickets, South Carolina told their story. Ah, emotion: