Solid #SMSports Ideas for Inspiration

There’s inspiration in this industry everywhere you look. From stellar content to new ways to leverage the platforms, teams and leagues are constantly innovating. Below are several solid ideas I’ve come across recently that are worth noting, remembering and tucking away for inspiration.

1- Oregon Ducks: Facebook Live Roll Call

Oregon found a unique way to leverage Facebook Live as a way to not simply push a broadcast but also to engage. They held a roll call where they encouraged fans to comment where they were tuning in, then they mapped out fans across the US in real-time. The broadcast earned more than 52,000 views and 4,000 comments.

 

 

I love this on so many levels. Social media is not just about pushing out information; it is also about pulling fans into your brand. As the platforms continue to evolve and new tools are added, we have to find ways to leverage them to build community. This is a perfect example of that.

 

2- Braves: 360 Schedule Release

The Braves found a clever and unique way to bring their schedule to life way beyond a graphic or a GIF. Like the Ducks, the Braves leveraged a new(er) tool on Facebook to get fans to interact, creating a 360 photo to unveil their 2017 schedule.

 

 

It’s easy to get caught up in how things are always done, but when we take the time to step back to figure out creative solves, amazing work is done. Don’t get stuck using content, tools, etc. the same way you always do. Think outside the box and innovate to bring fans in, like the Braves did.

 

3- Colorado: Illustrations

It can be hard to find a way to mix up your content week after week. The Colorado Buffaloes stepped up their GIF game with dynamic illustrations. While it might be too labor intensive to do these every game, they would be a great series for a rivalry game, big moment, etc. It’s a great way to diversify your content and mix it up.

 

4- Cincinnati: Snapchat Geofilter

A lot of teams and leagues are taking advantage of Snapchat’s geofilters. They are cost efficient and a great way to empower fans in stadium to share on behalf of your brand. There have been some fantastic ones so far in the sports industry, like this one from Cincinnati.

What I really love about Cincinnati’s geofilter is it plays into the way fans use Snapchat Lenses, but is much more cost efficient. No, the helmet doesn’t animate like lenses, but it still “transforms” their fans into a Cincinnati player versus having a branded, text overlay for fans to share.

 

5- Dodgers: #DearVin Campaign

Before Vin Scully’s last game with the Dodgers, the team encouraged fans to submit letters to him using #DearVi. They then took some of the UGC content and turned into content for their own channels. This is a great way to get fans involved and thank them for participating (with zero cost except time).

An excerpt from @amyclizabeth's #DearVin letter. Keep those letters coming, #DodgerFam!

A photo posted by Los Angeles Dodgers (@dodgers) on

 


 

What other great ideas have you seen in the industry lately? Share them below.

Leave a comment.

Your email address will not be published. Required fields are marked *