Why Defining A POV On Social Media Matters

There’s a good chance you find your head spinning throughout the week— actually throughout the day– if you work in social media. The platforms are always changing. There’s constant pressure to turn out content. Everyone has an opinion on how to do your job. And, there’s a lot of noise and competition.

Our jobs are anything but an easy juggling act.

It’s not hard to get caught up in opinions and the work of others in this industry. We fall victim to the pressure of jumping on every emerging platform and  the battle between quantity over quality. It’s way too easy to slap things against a wall on social and hope it sticks.

To do our best work though, we have to admit that we can’t do it ALL. We can’t be everything to everybody and on every platform. We can’t tell every story and cover every single play.

It’s time to reset, refocus. Understand that while you can’t do it ALL, you have the opportunity to decide what want to do and do it well. The key to a strong social media presence is defining a purpose, point-of-view and sticking to it.

Your point of view is your North Star for everything you do. It means taking a step back to understand your goals, your audience, your voice, your brand and defining your reason for being online. It’s your purpose. It helps you push back when people ask you to be on x platform and share x piece of content.

But we have endless access to content in sports. Why is a point-of-view important? With the endless access to content, it’s even more important. Let’s face it… a lot of the social media content in sports is predictable. Everyone from the media to teams and leagues are covering scores and highlights. There isn’t a lot that makes any of the content different.

The @NBAonTNT is a good example of a brand in sports that has defined a point-of-view. They lean in on humor and their talent, and while it might not be for everyone, it sets them a part in the crowded social media and sports space.

 

 

 

The @NBAOnTNT’s approach works because unique value trumps the “everything”. And when you’ve defined your lane it pushes good, tough creative thinking. Take a step back and understand your why. Be a little bold. Maybe one season it’s not so much about the scores, but covering the team from the players’ voice. Maybe it’s about the fans. Maybe it’s about the other hours away from the games that fans don’t get to see. Whatever your point-of-view is, own it and stick to it. Focus on the main story you want to tell and do it well.

If you’re able to define a POV it won’t only be freeing, but you’ll produce some really stellar, strategic and engaging work.

* It’s worth noting that your point-of-view should be re-visited. It’s not to say that it will never change; but you should stick to something long enough to see your vision come to life. As with any good strategy, you’ll need to tweak. The point is to own your “thing” and do it right.

1 comment.

  1. […] Your point-of-view is your North Star for everything you do. It means taking a step back to understand your goals, your audience, your voice, your brand and defining your reason for being online.It’s your purpose. It helps you push back when people ask you to be on x platform and share x piece of content. Take a step back and understand your why. Be a little bold. Maybe one season it’s not so much about the scores, but covering the team from the players’ voice. Maybe it’s about the fans. Maybe it’s about the other hours away from the games that fans don’t get to see. Whatever your point-of-view is, own it and stick to it. Focus on the main story you want to tell and do it well. LINK […]

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