The Mariners have been ramping up for the 2018 season on social in stellar fashion. By the looks of it, they’ve invested in creative resources and are on a mission to try new things. The content is unique and also well executed. The perfect combination.
If the Mariners social team isn’t on your radar, it’s time to put them there. To get you started, below is inspiration from some of their work in the offseason.
Top-Notch Announcement
Announcements are typically synonymous with heightened emotion. It’s an opportunity to engage a captured audience, so it’s worth the time and effort to do it right.
When the team announced that Ichiro was coming home, they pulled out all the right cards. From a funny & on brand video to a strong highlight compilation, the Mariners didn’t just take advantage of the moment. They nailed.
I-CHI-RO! I-CHI-RO! I-CHI-RO!
The Mariners legend is coming home. #TrueToTheBlue pic.twitter.com/b4eiLYnLq9
— Mariners (@Mariners) March 7, 2018
Players Series
When you’re embedded with a team all day, it’s easy to forget the average fan might not always have the same insight and knowledge. Understanding that, it’s important to give fans an opportunity to get to know players on and off the field.
The Mariners produced a video for pitcher Mike Leake that’s a good example of creating content that highlights players. And, the creative execution is worth taking note of. The use of text and paused frames helps fans consume the information with ease. The content is engaging and also meets its goal. Win and win.
Fun Behind-The-Scenes
Fans don’t care about the game alone. They also care deeply about the people and personalities that make up the team. Behind-the-scenes content is a great way to feed that need. And, it’s often content only teams can provide. Throughout Spring Training, the Mariners have done a good job of giving fans a look behind the curtain.
Spring Training is all about teamwork—and learning valuable lessons.#MarinersST pic.twitter.com/ySVx523rux
— Mariners (@Mariners) March 2, 2018
Cool Creative Executions
So much of our job today is about capturing attention. That requires thinking outside-the-box and trying new things, especially when it comes to creative executions. The Mariners have done a fantastic job testing video cuts, treatments and executions.
Their Mixtape Monday series is especially strong, taking highlights and making them feel unique and original to their brand.
Making the Most of Wallpapers
Wallpaper Wednesday is all the rage right now and for good reason. Not only does it celebrate your team in a more branded way, but it serves as a way to thank fans and taps into their fandom. The Mariners have been making the post of their Wallpaper Wednesday by cross-promoting it across channels. I especially love the play to promote it in-feed on Instagram; the visuals for Wallpaper Wednesday are stunning, emotional and more evergreen.
? It's #WallpaperWednesday! ?
Mitch Haniger has arrived to freshen up your lock screen.
Get yours here ? https://t.co/CdAygAscsL pic.twitter.com/5TCgsoQYOB
— Mariners (@Mariners) February 21, 2018
The curated content above is a small sample of the great work the Mariners have been putting out. If you need content inspiration before should to give them a follow. From their creative concepts to their stellar execution, their work is top notch. What stands out to you?
Thanks for reading!
