Working in social media and the digital landscape will make your head spin. You are always on and it’s always changing, but it’s what makes the industry fun (and challenging). Because of the changing environment, I tend to follow all the teams across leagues as much as I can for inspiration. Everyday I feel like I learn something new just by following along.
So, as I was following the Atlanta Hawks and Cavs series, I noticed something from the Hawks that I had never seen before: Score update + GIF. I really like the idea because it catches people’s attention, but can still be consumed quickly. Brilliant!
Second half predictions? pic.twitter.com/GvTAq2CeN6
— Thanks For Believing (@ATLHawks) May 21, 2015
It’s always great to to see teams in the industry take up the content a notch, like this example from the Hawks. Don’t be afraid to try something new and push the boundaries. These days if you can think it, you can create it. That’s a powerful thing.
The Hawks aren’t the only ones who have created these awesome still images + GIFS. Here are a few more examples:
Wanna Have A Catch this weekend? Join us Sat. & play catch on the field after the game. Ticket package $10 #GoCougs pic.twitter.com/BV4zPtKMSA
— WSU Baseball (@Cougbaseball) May 19, 2015
Alex Jefferson was driven in by Dylan Becker to tie the game at 2. We’re heading to the top of the 6th. #MVCBaseball pic.twitter.com/dGmzwqNF2S
— Missouri Valley (@MVCsports) May 24, 2015
Because everybody enjoys a good @15Lasershow. Vote: http://t.co/hhVzlJHRtG #ASGWorthy pic.twitter.com/na61afuVzw
— MLB (@MLB) May 28, 2015
. @PhilaUnion take forward Dzenan Catic (@Dz_Catic) with the 31st overall selection: http://t.co/iQfaaIYA6f pic.twitter.com/1Baf63zFj4
— Major League Soccer (@MLS) January 15, 2015
If you like what you see, here’s a tutorial that gives you at least one way to get this done:
This idea is a great reminder that t’s always good to take a step back and ask yourself how you can take content up a notch. Never be complacent with where you are, but instead continue to find new ways to tell your teams story and reach fans online.
Have you seen others use this GIF + still image format? If so, share the links below!
Thanks for reading!
Dig this post! MLS played around with this idea at the beginning of this year: https://twitter.com/mls/status/555819549216743424
I missed this, but love it! I’m going to add the example to the blog. Thanks for sharing!