Working in social media and the digital landscape will make your head spin. You are always on and it’s always changing, but it’s what makes the industry fun (and challenging). Because of the changing environment, I tend to follow all the teams across leagues as much as I can for inspiration. Everyday I feel like I learn something new just by following along.
So, as I was following the Atlanta Hawks and Cavs series, I noticed something from the Hawks that I had never seen before: Score update + GIF. I really like the idea because it catches people’s attention, but can still be consumed quickly. Brilliant!
Second half predictions? pic.twitter.com/GvTAq2CeN6
— Thanks For Believing (@ATLHawks) May 21, 2015
It’s always great to to see teams in the industry take up the content a notch, like this example from the Hawks. Don’t be afraid to try something new and push the boundaries. These days if you can think it, you can create it. That’s a powerful thing.
The Hawks aren’t the only ones who have created these awesome still images + GIFS. Here are a few more examples:
— WSU Baseball (@Cougbaseball) May 19, 2015
— Missouri Valley (@MVCsports) May 24, 2015
— MLB (@MLB) May 28, 2015
— Major League Soccer (@MLS) January 15, 2015
If you like what you see, here’s a tutorial that gives you at least one way to get this done:
This idea is a great reminder that t’s always good to take a step back and ask yourself how you can take content up a notch. Never be complacent with where you are, but instead continue to find new ways to tell your teams story and reach fans online.
Have you seen others use this GIF + still image format? If so, share the links below!
Thanks for reading!0