How Can I Create Compelling Content for Social Media With Limited Time, Resources, Etc.?

If you work in athletic communications, I understand time and resources can be half the battle when it comes to social media. Here’s the good news; you can create compelling content with a limited budget, time, resources, etc.

Yes, it’s true… you can create visuals like the one below with just your phone:

During the 2013 CoSIDA Convention I shared the apps / platforms I use to create compelling content, like the graphic above. I’ve had several people ask me what they were, so I thought I would go ahead and compile a list for you all. So, without further ado, here they are…

Apps I use to create graphics with just my iPhone (please keep in mind it’s almost always a combination of apps):

• PicFrame (.$.99)- This app lets you combine multiple photos into awesome collages.
• SnapSeed ($4.99)- There are four great filters on this app- Grunge, Vintage, Drama & Tilt Shift. In addition, the app is great for basic editing (crop, rotate, etc.) and fine-tuning your image. You can really make colors pop with this app.
• PhotoToaster ($1.99)-  This app is great for textures (canvas, old paper, antique, concrete, etc), vignettes and adjusting light.
• Over ($1.99)– Add beautiful typography and artwork to your photos.
• InstaFonts ($3.99)– Add text and filters.

Additional content generation resources / platforms:

• Infographics– Check out Piktochart, Easel.ly, Info.gram if you’re looking to create infographics with little to no graphic design experience.
• ThingLink– This app / platform offers an online tool to create interactive images. To create the image, you simply upload a picture, identify hot spots, and add text and links. The best part? The tool is integrated with Twitter.
• Storify– Storify is a social network service that lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram.

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